Madeleine Co. is a Toronto-based art collective and creative agency specializing in the creation of socially innovative content. Using co-creative platforms, Madeleine Co. integrates communication strategies with the ingenuity of artists to engage with audiences in empowered and emotionally-resonant ways. Our core principles of accessibility, participation, and collaboration guide us in the development of meaningful experiences with a strong social mandate. Madeleine Co. is a recipient of Ontario Centres of Excellence (OCE) Social Entrepreneurship Fellowship.


Dr. Wendy Cukier
Principal Investigator

Dr. Wendy Cukier as Vice-President of Research and Innovation at Ryerson University leads Ryerson University's strategy to grow research and to promote innovation and commercialization. Previously, she was the Associate Dean of the Ted Rogers School of Management, Canada's largest business school. A leading researcher in her own right, her work focuses on entrepreneurship, innovation and social change. She has written more than 200 papers on enabling technologies and innovation and is the coauthor of the bestseller "Innovation Nation: From Java to Jurassic Park". In 1999, she founded Diversity Institute to advance evidence-based strategies to promote inclusion and she has led several large scale projects including the SSHRC-funded DiversityLeads which involves more than 30 partners and The Black Experience project, with the YMCA, Environics Institute and United Way. She leads the university's Ashoka Changemaker Steering Committee.



Janine Marchessault is a Professor of Cinema and Media Studies at York University where she is currently the Inaugural Director of Sensorium: Centre for Digital Arts Research and Technology. Her urban research has focused on the creative cultures of cities such as Havana, Helsinki, Berlin, Toronto and Montreal. For the past ten years she has overseen the Visible City Project, an online archive ( which brings together over fifty interviews with artists, urban planners, designers and curators from a variety of countries to consider how art and communication are manifested in different geopolitical contexts. She is the author of McLuhan: Cosmic Media (Sage, 2005) and co-editor most recently of, Cartographies of Place: Navigating the Urban (McGill-Queen’s Press 2014), and Reinventing Cinema: Film at Expo 67 (McGill-Queen’s Press 2014). Her most public art exhibition was Land|Slide, Possible Futures at the Markham Heritage Museum in 2013.


DR. Lorella Di Cintio
Research Collaborator

Lorella Di Cintio has been educated in Canada, United States, and Europe in the fields of Interior Design, Architecture, and Philosophy. Her research and practice focuses primarily on design activism and the social and political positions undertaken by designers. She is the founder of The Design Activism = Change Initiative. She recently received the Equity, Diversity and Inclusion Award from Ryerson University and the Interior Design Educators Council’s award for Community Service.


DR. Laurie Petrou

Dr. Petrou is an artist, a writer, and associate professor at the RTA School of Media . With a background in fine art, design and fiction, Laurie continues to garner attention for her works in these areas. Her first book, Between, was a Globe and Mail Top 100 Book, and she has recently completed a novel. Laurie's research and creative work focuses on gender, storytelling, and digital culture. In addition to presenting her work at conferences, she has been a TEDx speaker on breaking gender conventions among children, and is continually working on projects that challenge conventions in creative ways.


The Bodhi COllective
Installation Collaborator

The Bodhi Collective believes that person and place are infinitely related.

We’re a creative firm with a serious focus on our users. Our integrative design solutions use a human-centered approach to build communities, enhance sustainability, and positively impact human experiences.


Rachel Fender
Events Lead

Rachel Fender is an event coordinator in the Office of the Vice-President, Research and Innovation at Ryerson University, a freelance event programmer and artist. She is passionate about engaging local communities with the arts and ensuring its accessibility. She has worked on large scale arts and culture events such as Scotiabank Nuit Blanche and Doors Open Toronto.


Samantha Jackson
Research Associate

Samantha Jackson is a political science PhD candidate at McMaster University and a researcher at the Diversity Institute (DI) at Ryerson University. Alongside Madeleine Co., Sam researches art and Social Innovation, and has presented this research in Manchester, Rotterdam, and NYC. Her PhD research on Canada's changing refugee policy landscape has been published in the Journal of Refugee Studies and the Queen's Policy Review.



Darren O’Donnell is a novelist, essayist, playwright, director, designer, performer and Artistic and Research Director of performance company Mammalian Diving Reflex. His books include: Social Acupuncture (2006), which argues for aesthetics of civic engagement and Your Secrets Sleep with Me (2004), a novel about difference, love and the miraculous. His stage-based works include White Mice (1998)[boxhead] (2000), and All the Sex I’ve Ever Had (2012), all produced by Mammalian. He has just finished a M.Sc. in urban planning and is sharing the company’s methods through a newly minted research wing of the company: Methods for Mammals.